| Case Study
Military Appreciation at the Nick
At the Nickelodeon Suites Resort in Orlando, convention services managers work with numerous groups each year to plan and host SMERF events. But last November, the hotel decided to turn the tables and host its own proprietary event to honor military families. Partnering with outside military organizations including the Military Vehicle Preservation Association and the Central Florida World War II Museum, the Nickelodeon (Nick) hosted about 4,200 military guests during Military Appreciation Month, putting together an entire month-long event filled with memorable and fun activities for U.S. military members and their families. More>>
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All those years you spent envying the big corporate meeting planners with their unlimited budgets and glamorous destinations? Turns out you were better off flying under the radar. “While the majority of the meetings industry is experiencing a decline in group meetings, [our people and properties] are enjoying increases in planner visits, requests for proposals and leads,” says Michele Nichols, Founder of Unique Venues, a company that specializes in matching SMERF planners with unique event venues, meeting facilities and function rooms in North America and the U.K.
